Cookies and the Future of Your PR & Marketing Approach
Be honest, how long have you been accepting those cookies when you go to a website? Does anyone know what a cookie is?
Be honest, how long have you been accepting those cookies when you go to a website? Does anyone know what a cookie is?
Advertising during the Super Bowl has become as much a part of the event as the game itself. Super Bowl commercials are among the most expensive in the world. Advertisers pay millions of dollars for only 30 seconds of airtime during the game, justifying the exorbitant price tag to get their brand in front of a massive and engaged audience.
Nostalgia marketing utilizes childhood and other classic life moments to establish an emotional bond that connects potential customers to the past that, if done well, can lead to more sales.
Utilize alternative approaches that maintain compliance to gauge campaign response from each target audience.