THE BEST TIMES TO POST ON SOCIAL MEDIA
You can do almost anything on social media these days – buy and sell items, plan vacations, watch the news, put together the perfect outfit, get sports scores, find out who was booted off the Bachelor, keep up with the neighborhood gossip – the list goes on and on. Social media is one of the best ways to get your message out to the public – whatever that message might be.
According to Pew Research Center, 74 percent of adults use social media networks and with so many people engaging in social media each and every day, you want to make sure you post content at the best time to reach the largest audience and gain the most interaction. So, what are the best times to post to Facebook, Twitter, LinkedIn, Pinterest and Instagram?
As a big part of our daily routine, we’ve done a lot of research on this topic and came up with the following days and times for each platform. Thanks to research collected by CoSchedule from sources including QuickSprout, SurePayroll, The Huffington Post, Buffer, TrackMaven, Fast Company, and KISSmetrics – it is right here at our fingertips. So, let’s break it down.
Facebook is by far the most popular social media platform, with users of all ages. People utilize Facebook at work and at home, on both mobile devices and desktop computers. The best time to post on Facebook is later in the week and on weekends: 3:00 p.m. on Wednesdays, 1:00-4:00 p.m. on Thursdays and Fridays, and 12:00-1:00 p.m. on Saturdays and Sundays. Most people tend to be in a good mood going into the weekend, so Neil Patel suggests posting humorous or upbeat content to engage users on Fridays.
Like Facebook, people use Twitter on both mobile devices and desktop computers, both at work and at home. Most people scroll through the feed during down times such as commutes and lunch breaks, so the best times to tweet are weekdays from 12:00-3:00 p.m. and 5:00 p.m. Short and simple, just like Twitter.
LinkedIn is mostly used by professionals in the working world, who tend to use it during the workweek. LinkedIn is used during working hours, just before the workday starts, and just after it ends, making the most optimal times for posting to be midweek from 5:00-6:00 p.m. Other ideal times include Tuesdays from 10:00-11:00 a.m., and Tuesdays, Wednesdays and Thursdays from 7:30-8:30 a.m., at 12:00 p.m. and from 5:00-6:00 p.m. The worst time to post on LinkedIn is during the night, between 10:00 p.m. and 6:00 a.m. This is easy to remember by simply thinking about your audience.
Pinterest users are most active in the evening and tend to skew heavily female. Our guess is that mothers start browsing and pinning after the kids are in bed to research their next project – birthday parties, kitchen remodel, next week’s meal plan, etc. (or maybe that is just us!). That being said, the best time to post is in the evening on any day of the week, especially Saturdays from 8:00-11:00 p.m.
Instagram is designed for use on mobile devices, and users tend to access it all the time, any time. So, post away – whenever you like! However, it is recommended to avoid between 3:00-4:00 p.m.
We suggest adjusting post times for each platform and monitoring the engagement – some times might vary depending on the audience you are trying to reach. Social media is a science, and it just takes some tweaking to fit the needs of your message.
Looking for more tips on social media? Need help with prospecting, engaging and converting new leads? Check out this downloadable Social Media Prospecting and Lead Generation E-book.