Publicity that grows your bottom line.
We get people talking about your brand. With our full-service public relations services and communication plans that chart your path, our experienced team is focused on building relationships that will earn you publicity, establish credibility and ultimately grow your bottom line.
PUBLIC RELATIONS SERVICES
Our managed public relations services and communication plans are tailored to help businesses at every stage of growth, giving you exposure to create awareness, build your customer base and create raving fans of your brand.
What’s included in our monthly managed PR services:
- Media Kit: We prepare a professional PR media kit for your company, showcasing your business, team, vision, and mission.
- PR Action Plan: We create a detailed PR action plan, complete with strategies and tactics designed to maximize your publicity and exposure.
- Monthly article writing: Each month we write an original, high-quality, news-focused, professional article for you, optimized to promote your business’s products or services.
- Google News: Each month, your article will be published on Google News, one of the internet’s most trafficked news sites.
- Monthly reporting: Monthly, transparent reporting detailing where your article was published (including links), and the exposure that your article received.
All managed PR plans require a minimum commitment of six months and are auto-drafted monthly.
Essentials
$2,500-$3,500/mo
Ideal for small businesses and organizations with narrowly focused PR needs in one market, our Essential PR package is tailored to develop initial brand awareness and media relationships that align with and achieve your goals.
- Onboarding form for you to complete before our kickoff call
- A detailed PR action plan with strategies and tactics designed to maximize your publicity and exposure.
- Media research and a custom list of outlets, drawn from our extensive network, to pitch your unique story
- Development of 2-3 pitch angles each quarter designed to appeal to different media segments
- Creation of a professional PR media kit, showcasing your business, team, vision, and products or services
- Complete PR management, including scheduling along with background information on you provided to media outlets
- Media briefings to prepare you for every interview
- Outreach to media outlets in one market (DMA) OR vertical trade publications in one industry
- Recommendations for call-to-action language to use in interviews as well as landing page guidance.
- Monthly status calls and reports
ENHANCED
$4,000-$7,500/mo
Designed for mid-sized businesses and organizations looking to establish strong brand awareness and capitalize on market opportunities, our Enhanced PR services will consistently gain you exposure with the right audiences to propel your business forward.
The Enhanced PR package provides everything in the Essential plan, plus:
- Development of 4-5 pitch angles quarterly designed to appeal to different media, including seasonal angles
- Outreach to media outlets in two markets (DMA) OR vertical trade publications in one industry
COMPREHENSIVE
$8,000-$12,000/mo
Designed for established businesses and organizations looking to explode their brand, our Comprehensive PR services include not only earned media strategies but also community relations, crisis communication and reputation management strategies ensuring your business is building lasting relationships, establishing trust and credibility as a thought leader, and investing in your community and team.
The Comprehensive PR package provides everything in the Essential and Enhanced plans, plus:
- Development of 4-5 pitch angles quarterly designed to appeal to different media, including seasonal angles
- Outreach to media outlets in two markets (DMA) AND vertical trade publications in one to two industries
- Reputation management and crisis/issues support
- Content creation including guest columns to establish you as a thought leader
- Speaking engagement booking and promotion
- Corporate and employee awards recognition program development
- Community investment plan and sponsorship management
COMMUNICATION AUDITS AND PLANS
JJPR provides communication audits and strategic integrated communication and marketing plans.
What’s included in in our communication plans:
Our communications audits provide a systematic review of your organization’s communications, how messages are sent and received, and the existing processes and channels for your organization’s communication and are designed to assess the effectiveness, efficiency, and consistency of your comms efforts and identify opportunities for improvement. Our communications and PR outreach plans give you a comprehensive roadmap with strategies and tactical implementation that will propel your brand forward and ensure you achieve your business goals.
DIGITAL & SOCIAL MEDIA AUDIT
$6,500
One-time investment Paid in Full
Our digital and social media audit is a systematic review and evaluation of your internal and external communications channels and processes including your social media, email marketing and website. We’ll assess the effectiveness of your current communications strategies and recommend areas for improvement.
We start with a deep dive into your business to understand your business goals and target audiences. Then we examine all the communication channels you are using, the content and messaging on each, and the frequency and timing. We may also gather feedback from key leaders and stakeholders to understand how well the organization’s communications are being received.
The results of your communications audit will identify and address any weaknesses in communication practices, improve the effectiveness of communication efforts, and better align communication strategies with overall business goals.
Although every communications audit varies based on the needs of your business and existing communications, here are a few things we will evaluate:
- Existing Internal and External Communications
- Past and Present Communication Strategies
- Insights from Key Stakeholders
- Strengths, Opportunities, Aspirations and Results (SOAR) to ensure all communication efforts are focused on what you want to do, who you want to serve, and where and how you wish to operate.
COMMUNICATIONS PLAN
$10,500
One-time investment Paid in Full
Develop a comprehensive strategic integrated communications and marketing plan detailing goals, objectives, strategies, audiences, tactics and budget to include:
- Research – Analyze current communications as well as competitive research and conduct strategy-building interviews to determine business objectives, brand strengths and creative strategy
- Objectives – Develop communication objectives that support your overall business goals
- Audiences – Identify target audiences with pain points, demographics and behavioral interests,
- Strategies – Recommend internal and external strategies for each audience
- Tactics – Specific tactics to implement for each audience including creative strategy, branding, public relations, advertising, digital and print marketing, website, social media and more
- Timeline – Action plan for implementation
- Budget for recommended tactics
- Measurement – Recommended metrics to evaluate results of all communications and marketing efforts
PR OUTREACH PLAN
$4,750
One-time investment Paid in Full
If you prefer to do PR outreach in-house or on your own, our PR Planning Intensive gives you access to our expertise so you can start securing publicity to get in front of your ideal audience and get your business seen.
- Onboarding form for you to complete before our scheduled strategy call, so we can make the most of our time together
- A 90-minute call where we brainstorm with you on PR pitch angles, key messages and target outlets to pitch
- Within three weeks, you’ll receive: a custom PR pitch list that includes media outlets, contact information and profiles, 2 pitch angles to go along with your custom pitch list, and guidance on best practices for how to follow-up with media
- Creation of a professional PR media kit, showcasing your business, team, vision, and products/services
- Access to our Public Relations Bundle with everything you’ll need to implement your PR Outreach Plan ($999 value)
OUR WORK
How We Work Together
We start every relationship by first understanding what’s most important to you and your organization – your goals, needs and expectations – and to gain insight into your audience, reputation and history of communications. We familiarize ourselves with your communications tools, analyze your challenges and opportunities, and provide strategic direction for accomplishing your objectives.
We provide coaching and assistance as-needed to grow audience engagement, increase conversions and contribute to your organizational success.
While it’s impossible to guarantee results with an organic PR outreach program, we track all our results and set benchmarks based on past performance to ensure we’re performing at our highest level.
Over 25 years of working with journalists and influencers in industries ranging from entrepreneurship to healthcare and manufacturing to education, we know what journalists are looking for.
And, if we don’t believe we can get results for you, we will work to connect you with someone who can.
Why Work with Us
Imagine having a dedicated team of skilled professionals who are not just committed to your success but also understand the intricacies of your brand. With our public relations team, you get more than just a service – you get a partner invested in your growth.
Benefits of working with JJPR for monthly managed PR services:
- Consistency in Strategy: You can count on a steady and unwavering PR strategy. No more starts and stops – just a continuous flow of PR efforts designed to build your brand’s presence.
- Predictable Budgeting: When you’re in control of your PR budget, you’re in control of your success. Our monthly services help you to allocate your resources confidently and efficiently.
- Tailored Approach: Your brand is unique, and your PR strategy should reflect your brand’s voice, values, and goals.
- Dedicated Professional Team: You’ll have a dedicated team of professionals who collaborate seamlessly to bring your strategic PR campaigns to life.
- Strategic Execution: Our team’s collective expertise ensures that every campaign is targeted, impactful, and aligned with your broader objectives.
- Adaptability: In the dynamic world of PR and marketing, flexibility is key. Our managed services allows us to adapt to changing market conditions, trends, and opportunities – ensuring your brand stays ahead.
