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Branding Isn’t Just for the Big Names: Why Every Business Needs a Narrative
Branding is far more than a logo, tagline, or color palette – a brand is the sum of how a product or business is perceived by those who experience it.
Chestnuts Roasting in July: Why Smart PR Pros Pitch Holiday Stories Now
Ah, summer. The season of sun, surf, and…holiday planning? If you think “Christmas in July” is just a clever sales gimmick, think again.
NIL: The New Frontier in Sports Marketing and PR
The introduction of NIL (Name, Image, and Likeness) rights has transformed college sports, allowing athletes to profit from their personal brand.
IT ENDS WITH US PR LOWDOWN PART 3
There’s more! But who’s surprised? The “It Ends With Us” tea is hotter than ever, and we’re here to break down the seemingly neverending PR flubs so you don’t have to. Check out parts one and two of the “It Ends With Us” PR Lowdown to get caught up.
The “It Ends With Us” PR Lowdown Part 2
Following its August 2024 release, the drama is amplifying now more than ever. Need a refresher? Check out our synopsis on the feud.
The Power of Podcasting
As consumers continue to demand more from the brands they support, the power of corporate responsibility has never been more apparent.
The Power of Corporate Responsibility
As consumers continue to demand more from the brands they support, the power of corporate responsibility has never been more apparent.
Unleashing Magic: Wicked’s Strategic Brand Collaborations
The Wicked franchise is effectively expanding its reach and tapping into diverse audiences with it's strategic brand collaborations.
Sports Marketing
Close your eyes and imagine your favorite team on their home field, what do you picture? Is it the New England Patriots floating a game-winning pass (deflated or not) into the end zone at Gillette Stadium?
Master Festival Marketing: Sunscreen, Friendship Bracelets and Strategies!
Crafting a festival marketing strategy demands a nuanced approach tailored to both existing supporters and potential new enthusiasts.
