PROJECT BRIEF

COVID-19 Crisis Management

In 2020, JJPR was contracted by the Mobile County Health Department (MCHD) to guide the organization’s communications and messaging during the COVID-19 pandemic in order to create a strategic integrated marketing communications plan that could be implemented immediately. This strategic communications effort helped MCHD proactively communicate complex issues and guide public perception about the organization’s role since pandemic response began, as well as created better understanding among target audiences throughout Mobile County about important issues as they relate to the pandemic.

MCHD was ready to overhaul their website with accessible information for a healthy, safe, prepared and educated community. The need for the redesign became increasingly apparent with the onset of a global pandemic. Our team worked alongside MCHD to organize their COVID-19 resources, public health information/services and tools to create a more user-friendly experience for all website visitors.