The USA Health Mitchell Cancer Institute (MCI) is the region’s only academic cancer center, and its mission is to deliver and develop innovative solutions for improved cancer outcomes. The MCI provides not only coordinated and comprehensive cancer care to its patients, but also offers personalized, disease-oriented care plans based on a multidisciplinary approach. With two locations and a third opening in the Mobile-Baldwin area, the MCI brings together medical, surgical and radiation oncologists, a genetic counselor and other cancer specialists under one roof to advance cancer treatment options for each patient.
Since 2018, JJPR has partnered with the MCI to develop and produce marketing and advertising materials to grow physician referrals and patient self-referrals. JJPR creates messaging strategies to physicians and patients to communicate the cancer care options available at the MCI, while also championing the unparalleled level of care that an academic medical center provides. In 2021, the MCI sought to increase awareness about its breast cancer care services as well as grow physician referrals and patient self-referrals.