Ah, summer. The season of sun, surf, and…holiday planning? If you think “Christmas in July” is just a clever sales gimmick, think again.

The introduction of NIL (Name, Image, and Likeness) rights has transformed college sports, allowing athletes to profit from their personal brand.

Following its August 2024 release, the drama is amplifying now more than ever. Need a refresher? Check out our synopsis on the feud.

As consumers continue to demand more from the brands they support, the power of corporate responsibility has never been more apparent.

As consumers continue to demand more from the brands they support, the power of corporate responsibility has never been more apparent.