Advertising during the Super Bowl has become as much a part of the event as the game itself. Super Bowl commercials are among the most expensive in the world. Advertisers pay millions of dollars for only 30 seconds of airtime during the game, justifying the exorbitant price tag to get their brand in front of a massive and engaged audience.
Nostalgia marketing utilizes childhood and other classic life moments to establish an emotional bond that connects potential customers to the past that, if done well, can lead to more sales.
Utilize alternative approaches that maintain compliance to gauge campaign response from each target audience.
There are a few things to consider when determining if you're ready to work with a PR and advertising agency.
If you’ve scrolled through Instagram or Facebook in the past several months, you’ve most likely noticed a shift in content. Instagram, a platform founded on photos and filters, is now primarily videos and reels or TikToks repurposed for Instagram.