Cookies and the Future of Your PR & Marketing Approach
Be honest, how long have you been accepting those cookies when you go to a website? Does anyone know what a cookie is?
Be honest, how long have you been accepting those cookies when you go to a website? Does anyone know what a cookie is?
Advertising during the Super Bowl has become as much a part of the event as the game itself. Super Bowl commercials are among the most expensive in the world. Advertisers pay millions of dollars for only 30 seconds of airtime during the game, justifying the exorbitant price tag to get their brand in front of a massive and engaged audience.
Nostalgia marketing utilizes childhood and other classic life moments to establish an emotional bond that connects potential customers to the past that, if done well, can lead to more sales.
The thought of creating 30 days of content in one day might seem daunting. However, it doesn't have to be!
In today’s digital world, social content creators with niche audiences can often offer more value to brands.
As a small business, we understand the importance of community support and the collective effort needed for local businesses to thrive and expand.
Spring cleaning can be tedious and overwhelming though it’s essential for maintaining organization and consistency.
People often ask us what public relations is - is it media relations? Writing news releases and key messages? Branding, social media strategy and content development? Thought leadership columns and speaking engagements? Analytics and measurement?
March is Women’s History Month.
Black History Month is an important time to remember, recognize and celebrate Black leaders. We're spotlighting locals who make a great impact in our community, from education and communication to public service and beyond.