Master Festival Marketing: Sunscreen, Friendship Bracelets and Strategies!
Crafting a festival marketing strategy demands a nuanced approach tailored to both existing supporters and potential new enthusiasts.
Cookies and the Future of Your PR & Marketing Approach
Be honest, how long have you been accepting those cookies when you go to a website? Does anyone know what a cookie is?
Winning Locally: Unlocking the Power of Super Bowl Advertising for Small Businesses
Advertising during the Super Bowl has become as much a part of the event as the game itself. Super Bowl commercials are among the most expensive in the world. Advertisers pay millions of dollars for only 30 seconds of airtime during the game, justifying the exorbitant price tag to get their brand in front of a massive and engaged audience.
Want to increase your sales? Take a walk down memory lane.
Nostalgia marketing utilizes childhood and other classic life moments to establish an emotional bond that connects potential customers to the past that, if done well, can lead to more sales.
Marketing Strategies and Protecting Patient Privacy
Utilize alternative approaches that maintain compliance to gauge campaign response from each target audience.
How to Know When You are Ready to Work with an Agency
There are a few things to consider when determining if you're ready to work with a PR and advertising agency.
10 Ways You Already Use AI and Don’t Know It
Think you don’t use artificial intelligence? Think again.
5 Things to Do Right Now
Happy New Year! If you are like us, January is a time for goal-setting and planning meetings to set our clients (and ourselves) up for success for the entire year.
The Perfect Palette: Discover Your Brand Colors
Ninety percent of product snap judgments are based on color alone. For real. Or as the young kids say “for real for real.”
Video: King of Content
If you’ve scrolled through Instagram or Facebook in the past several months, you’ve most likely noticed a shift in content. Instagram, a platform founded on photos and filters, is now primarily videos and reels or TikToks repurposed for Instagram.
