You might be living under a rock if you haven’t heard about the new book-to-film adaptation- “It Ends With Us”. The buzz has reached an all-time high, capturing headlines and sparking endless conversations. But not in the way you might think.
Close your eyes and imagine your favorite team on their home field, what do you picture? Is it the New England Patriots floating a game-winning pass (deflated or not) into the end zone at Gillette Stadium?
You’ve likely heard whispers of this viral app's impending ban for months, yet the TikTok app still remains on our home screens.
Crafting a festival marketing strategy demands a nuanced approach tailored to both existing supporters and potential new enthusiasts.
Be honest, how long have you been accepting those cookies when you go to a website? Does anyone know what a cookie is?
Advertising during the Super Bowl has become as much a part of the event as the game itself. Super Bowl commercials are among the most expensive in the world. Advertisers pay millions of dollars for only 30 seconds of airtime during the game, justifying the exorbitant price tag to get their brand in front of a massive and engaged audience.
Nostalgia marketing utilizes childhood and other classic life moments to establish an emotional bond that connects potential customers to the past that, if done well, can lead to more sales.
Utilize alternative approaches that maintain compliance to gauge campaign response from each target audience.
There are a few things to consider when determining if you're ready to work with a PR and advertising agency.
Think you don’t use artificial intelligence? Think again.
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