NIL: The New Frontier in Sports Marketing and PR
The introduction of NIL (Name, Image, and Likeness) rights has transformed college sports, allowing athletes to profit from their personal brand.
IT ENDS WITH US PR LOWDOWN PART 3
There’s more! But who’s surprised? The “It Ends With Us” tea is hotter than ever, and we’re here to break down the seemingly neverending PR flubs so you don’t have to. Check out parts one and two of the “It Ends With Us” PR Lowdown to get caught up.
The “It Ends With Us” PR Lowdown Part 2
Following its August 2024 release, the drama is amplifying now more than ever. Need a refresher? Check out our synopsis on the feud.
The Power of Podcasting
As consumers continue to demand more from the brands they support, the power of corporate responsibility has never been more apparent.
The Power of Corporate Responsibility
As consumers continue to demand more from the brands they support, the power of corporate responsibility has never been more apparent.
Unleashing Magic: Wicked’s Strategic Brand Collaborations
The Wicked franchise is effectively expanding its reach and tapping into diverse audiences with it's strategic brand collaborations.
The “It Ends With Us” PR Lowdown
You might be living under a rock if you haven’t heard about the new book-to-film adaptation- “It Ends With Us”. The buzz has reached an all-time high, capturing headlines and sparking endless conversations. But not in the way you might think.
Sports Marketing
Close your eyes and imagine your favorite team on their home field, what do you picture? Is it the New England Patriots floating a game-winning pass (deflated or not) into the end zone at Gillette Stadium?
The TikTok Ban
You’ve likely heard whispers of this viral app's impending ban for months, yet the TikTok app still remains on our home screens.
Master Festival Marketing: Sunscreen, Friendship Bracelets and Strategies!
Crafting a festival marketing strategy demands a nuanced approach tailored to both existing supporters and potential new enthusiasts.
